Olympian Ilona Maher Takes The Emmys

I pitched and produced a TikTok trend featuring Olympian Ilona Maher as part of Access Hollywood’s digital strategy for the 2024 Emmy Awards. I also edited the piece in post-production, shaping the on-screen copy, audio, and humor to align with the brand's tone. The video became Access Hollywood’s top-performing content of the night, generating 11.2M+ views across Instagram and TikTok within the first 24 hours. It has since surpassed 60M views on TikTok alone and resulted in 102M total views across our platforms.